Transforming Pharmaceutical Pricing and Market Access with AI Tools
Welcome to Symaptics, where innovation meets precision in pharmaceutical pricing and market access. We lead the way in bespoke AI-powered solutions—including our flagship platform SyMAP IRP—that transform complex challenges into opportunities for success.
AI-Powered Tools for Precision Market Access and Pricing
We bring together SyMAP—our AI toolkit for pricing and market access—and tailored development to solve the
problems that matter. Expect rigorous modelling, clear AI interpretation and outputs your stakeholders can trust.
Our approach is pragmatic: focus AI where it drives impact, integrate with your data and controls, and keep workflows
simple. Better insight, faster cycles, stronger governance.
Featured Tool
SyMAP IRP — International Reference Pricing with AI
Our flagship tool, SyMAP IRP, is a specialized AI-powered platform for International Reference Pricing simulation and analysis. Built specifically for pharmaceutical pricing and market access teams, SyMAP IRP combines rigorous IRP modelling with explainable AI to deliver transparent, actionable insights.
Innovative AI Tools & Tailored Solutions
At Symaptics, we go beyond off-the-shelf products to offer organizational assessments and AI policy development, ensuring seamless integration of AI tools into your pharmaceutical pricing and market access operations.
Intelligent AI Toolkits for Empowered Access and Pricing
Advanced Data Solutions for Strategic Market Insight
AI Training for Pharmaceutical Pricing and Market Access Teams
Who We Are

Founder – Chris McDonald PhD
Chris brings nearly a decade of experience in pharmaceutical pricing and market access, with a strong background in both the pharmaceutical industry and consulting. In recent years, Chris has focused on helping companies navigate the complexities of market access, leveraging AI tools to unlock opportunities and improve efficiencies.
Specializing in intelligent AI toolkits for pharmaceutical pricing and advanced data solutions for strategic market access insight, Chris develops bespoke AI-driven solutions that address challenges and deliver real value. With a commitment to purposeful AI integration, these AI tools are tailored to meet the unique needs of the pharmaceutical industry and drive impactful results.
Client Feedback
“A fantastic AI-powered tool, tailored to our specific needs as a market access consultancy. Chris was very professional and easy to work with, developing the tool on a tight time-line and with outputs that we were really happy with. Would recommend in a heartbeat.”
“The bespoke services provided by Symaptics significantly improved our market access efforts.”
Get in Touch
Ready to transform your pharmaceutical pricing and market access strategy? Contact us to arrange a demo of SyMAP IRP or learn more about our AI-powered solutions.










