Meet the people

The expertise behind the analytics.

Symaptics is led by Chris McDonald, working with experienced collaborators in pharmaceutical pricing, market access and health economics.

Chris McDonald

10+ yearsin pricing & market access

Director & Founder

Chris McDonald PhD

Chris brings over a decade of experience across the pharmaceutical industry and consulting. His work developing international reference pricing (IRP) simulation models forms the foundation of SyMAP IRP.

He applies that modelling experience to US most-favored-nation (MFN) pricing and global pricing strategy, combining analytical methods with AI tools designed around the needs of pricing and market access teams.

Focus: Pricing simulation, IRP and MFN modelling, practical AI tools.

Chris on LinkedIn (opens in a new tab)
Rosemarie Delaney

25+ yearsin pricing & market access

Strategic Advisor & Collaborator

Rosemarie (Rosie) Delaney PhD

Rosie brings over 25 years of market access and pricing experience across pharma, biotech, vaccines and medical devices. Her career spans academia, commercial roles, senior in-house leadership and independent consultancy at European and global levels.

She specialises in global pricing strategy, reimbursement, IRP and health technology assessment. Her collaboration with Symaptics brings a strategic perspective on US pricing policies, their implications outside the US and the decisions facing global pricing teams.

Focus: Global pricing strategy, reimbursement, policy and governance.

Rosie on LinkedIn (opens in a new tab)

Why Symaptics

Built for the work behind the decision.

Our aim is simple: pricing tools and analysis that combine rigorous methodology, transparency and practical use.

Start with the pricing question.

Industry and consulting experience helps frame the decision, the markets involved and the assumptions that matter.

Make the reasoning visible.

Use SyMAP to explore scenarios and understand how pricing assumptions affect the results.

Connect analysis to action.

Bring the findings back to the launch, portfolio or policy decision your team needs to make.

For our perspective on US pricing policy, explore the MFN Hub .

Put the expertise to work

Two ways to work with Symaptics.

Expert-led projects

Bring us your pricing question.

We model the options and deliver recommendations, a decision-ready presentation and access to the project scenarios.

Explore Projects with SyMAP
The SyMAP platform

Run the analysis in your team.

Explore SyMAP for global pricing, international reference pricing and US MFN modelling, with the ability to test and compare scenarios.

Explore the SyMAP platform

Have a decision in mind?

Discuss a project

Collaborate with us

Bring your perspective.

We welcome conversations with pricing specialists, market access consultants, health economists and technology specialists interested in working together.

Email us about collaborating