AI-Powered Pharmaceutical Pricing Solutions
Featured Tools
The SyMAP platform combines rigorous modelling with explainable AI for pharmaceutical pricing teams—whether navigating International Reference Pricing or Most Favored Nation drug pricing across US government payers.
SyMAP IRP — International Reference Pricing
AI-powered IRP simulation with transparent country rules, baskets, price types, and FX handling.
- Rigorous IRP modelling with audit trails
- AI explains drivers and recommends actions
- Multi-year projections and what-if analysis
SyMAP MFN — Most Favored Nation Toolkit
Comprehensive MFN drug pricing analysis across all US government payer programs.
- GENEROUS Model for Medicaid MFN (2026–2030)
- GUARD Model for Medicare Part B MFN
- GLOBE Model for Medicare Part D MFN
Our Services
Beyond our SyMAP platform, we offer tailored services to help you get the most from AI in pharmaceutical pricing and market access.
AI-Powered Excel Add-Ins
Custom Excel add-ins with AI tools designed for pharmaceutical pricing analysis—bringing advanced capabilities to a platform your team already knows.
- AI-powered analysis within Excel
- Model tuning and custom settings
- Usage tracking and monitoring
AI Strategy & Integration
Comprehensive assessments and strategy development to embed AI tools—including SyMAP IRP and GENEROUS—into your pricing operations. We work with your team to identify opportunities, develop implementation roadmaps, and ensure successful adoption across your organisation.
AI Training Programmes
Equip your team to use AI tools effectively in pharmaceutical pricing—from foundational concepts to IRP modelling and MFN analysis.
- Foundational AI concepts for pricing teams
- SyMAP IRP and GENEROUS training
- Practical, role-focused programmes
Purposeful AI Integration
We integrate AI where it genuinely adds value—explaining complex IRP calculations, interpreting GENEROUS results, or providing strategic MFN recommendations.
“AI should enhance effectiveness, not be used for the sake of novelty. We focus on tools that empower informed decisions in competitive healthcare markets.”
Get In Touch
Experience our AI-powered pharmaceutical pricing tools—SyMAP IRP and SyMAP GENEROUS—and discover how we can support your market access strategy.