AI‑powered market access & pricing

SyMAP — a suite of AI tools for pharmaceutical pricing and access

SyMAP brings together explainable AI, robust simulation engines, and enterprise governance to answer high‑stakes pricing and market access questions. Our launch tool, SyMAP IRP, models International Reference Pricing across markets with transparent calculations and actionable insights.

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What is SyMAP?

SyMAP is a modular platform of AI‑powered applications built specifically for pharmaceutical pricing and market access teams. Each module combines a transparent rules engine with an embedded AI assistant that explains the why behind every result and can, with permission, carry out safe, auditable actions.

Explainable AI

Cites reference countries, shows formulas and conversions, and steps through the maths behind each outcome.
Simulation at scale

Launch sequence, in‑market and informal IRP; FX management; scheduled changes; scenario comparison.
Enterprise governance

Role‑based permissions, audit exports, data whitelisting, and security controls designed for regulated teams.

SyMAP IRP — example dashboard view
SyMAP IRP — example dashboard

Launch tool

SyMAP IRP — rigorous IRP modelling with AI-powered insight

SyMAP IRP combines rigorous, transparent IRP modelling with an AI engine that interprets results,
highlights risks and opportunities, and recommends next steps. It captures country rules, price types,
FX and timing precisely — then turns outputs into defendable strategy and action.

Rigorous IRP modelling

  • Accurate country rules, baskets, and price-type logic.
  • FX sources, conversions, and timing handled consistently.
  • Transparent calculations available for audit and documentation.
AI interpretations & strategy

  • Explains key drivers and sensitivities in plain language.
  • Surfaces risks/opportunities and suggests strategic moves.
  • Scenario narratives and summaries for stakeholder alignment.
AI control & governance

  • Admin-defined actions (e.g., price changes, launch/withdrawal dates).
  • User confirmation flows and full audit trails.
  • Granular permissions by user level and workspace area.

SyMAP IRP — International Reference Pricing platform interface
SyMAP IRP — pricing analysis interface
SyMAP IRP — modeling interface
SyMAP IRP — platform features
SyMAP IRP — interface view
SyMAP IRP — analytics dashboard
SyMAP IRP — comparison view

Platform features

AI Assistant

Context‑aware chat in Setup/Results/Comparison that explains rules, formulas, and outcomes.
Simulation Series

Run price‑increment sweeps (e.g., −10%→+10% in 5% steps) with orchestration and progress tracking.
Data & Governance

Preserve standard IRP fields; optionally whitelist extended fields; export results and rationales.
Admin Controls

Model library with cost indicators; enable features by user level and page; define safe AI actions.
Enterprise Readiness

JWT auth, roles, email verification, rate limits, payload guards, CSRF middleware.
Integrations

CSV/JSON import, API endpoints for data sync, and export to Excel/CSV for downstream reporting.
Visual Analytics

Interactive charts/tables and an IRP network map to explore reference relationships.
Auditability

Confirmation flows and downloadable logs help satisfy internal governance requirements.

Why it matters

Pricing and access decisions hinge on assumptions that must be transparent, consistent, and repeatable. SyMAP IRP provides a structured framework to evaluate IRP effects across markets — reducing the risk of incorrect comparisons and enabling more reliable revenue planning.

If you’re exploring the fundamentals of IRP and best‑practice modelling, see our overview on International Reference Pricing and how it influences strategy across the product lifecycle.

Learn about IRP modelling fundamentals

FAQs

Which countries and price types are supported?
SyMAP IRP is designed to accommodate common IRP baskets, with configurable reference rules and price types (e.g., ex‑manufacturer, wholesale). FX sources and conversions are clearly shown alongside every calculation.
Can I restrict what the AI is allowed to do?
Yes. Safe AI actions are opt‑in and admin‑defined. Users must confirm any AI‑initiated change and all actions are logged for audit.
How do I bring my data in?
Use CSV/JSON import or connect via API. Standard fields are preserved, and extended fields can be whitelisted where needed.
Is this available on‑premise?
Deployment options are flexible. Speak to us about your security requirements and hosting preferences.

See SyMAP IRP in action

Get a live walkthrough tailored to your markets and pricing challenges.

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